Читать книгу Media Selling - Warner Charles Dudley - Страница 136

Being nurturing means caring for others, wanting to help and mentor. Having a nurturing attitude is vitally important for media salespeople so that they will not forget about their customers after a sale and will care about getting results. This attitude helps salespeople overcome a tendency to hit‐and‐run after making a sale. Paperwork and production need to be completed properly, the schedule placed properly, and the customer contacted frequently and serviced after an ad or schedule runs.