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Behave ethically at all times. Integrity and honesty are not only good business practices that will help you manage relationships and build trust effectively over the long run, but also they are good for your soul. Conducting business with integrity improves your self‐esteem, self‐confidence, and health because you know that you are doing the right thing.

Using these three techniques requires mental discipline. Just as the dream of an Olympic gold medal helps athletes push their bodies to their physical limits time and again, they must channel their minds toward positive attitudes. Sales success requires the same persistence and mental discipline.