Читать книгу Decisively Digital - Alexander Loth - Страница 12

Henry Ford said, “Culture eats strategy for breakfast.” This statement has probably never been as relevant as it is today. Many employees started working from home because of the COVID-19 pandemic as this book was being written. Micromanagement, which is characterized by mistrust, became obsolete, giving rise to a new, digital culture of trustful cooperation. Crafting and fostering culture within an organization is essential. Culture supports the digital strategy, enabling and empowering all people in an organization during transformational change.

Organizations are best fitted to go through a transformation when employees are unified and working with shared values and ideas. They have a culture that keeps their team connected, and an organizational mindset rooted in flexibility and openness: openness to new ideas, technologies, and digital capabilities.

Organizations whose culture accepts the diversity of personalities, abilities, ideas, and those approaches that are requirements for driving an organization forward are those that do best with adopting new digital capabilities.

Culture is not mapped 1:1 to a single strategic topic. Culture spans multiple strategic topics, which also influence each other, as shown in Figure 1.1.

Figure 1.1 Strategic topics and culture