Читать книгу Decisively Digital - Alexander Loth - Страница 17

Every organization has a set of core competencies and unique assets. The digital strategy needs to identify specific differentiators that can unlock impact beyond the original core competencies and leverage the unique assets.

Core competencies can manifest in different ways depending on the industry. Unique assets might be physical assets like retail stores, proximity to customers, or intellectual property. While some of these impacts are specific to core competencies and unique assets, some impacts are more generic and can be triggered by fostering a certain culture. Here are some examples:

 Attracting new employees, enabled by the collaborative culture

 Knowledge generation and exchange, enabled by the collaborative culture and the culture of data-driven decision-making

 Understanding customer behavior, enabled by the culture of data-driven decision-making and the culture of citizen data science

 Improving products and customer service, enabled by the culture of citizen data science and the maker culture

 Reducing time to market, enabled by the maker culture

There are, of course, also certain impacts that cannot directly map to the culture but are conditioned by a strategic topic directly. Here are some noteworthy examples:

 Reducing total cost of ownership (TCO), enabled by big data processing and cloud computing

 Scalability, enabled by big data processing and cloud computing

 Agility, enabled by process automation, blockchain, and IoT

Furthermore, it is possible that impact initiated by a certain culture helps to improve another culture within the organization, for example, by using the insights from remote work data to understand the way the team works (data-driven decision-making) and to modify future tasks and processes for better collaboration (collaborative culture).