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Once you’ve identified the impacts that you want to generate and the corresponding digital capabilities, it is time to complete your digital strategy big picture, as shown in Figure 1.2.

Figure 1.2 Digital strategy big picture

This digital strategy big picture serves as reference while you adopt a strategic topic, foster culture, generate impact, and implement digital capabilities. The template is available online.⁶

While the first rows, strategic topic and culture, should be fairly static, the impact and digital capabilities vary depending on your industry and your current level of digital maturity and organizational readiness.