Читать книгу The Bonner Business Series – Media Relations - Allan Bonner - Страница 11

Study the news organizations you are most likely to come into contact with — or want to contact. Are they local, national, trade or professionally oriented?

In the days of the Soviet Union, you would hear the people of Eastern Europe joke “Visit Russia — before it visits you!” If you think you may be visited by a news organization in the future, visit it first.

Find out what kind of news the organization is interested in and what it is about you that may interest its reporters. Better still, try to get some background information about you and/or your organization into the hands of a reporter or editor who may have an interest in the same field even if not the same specific subject matter.