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(so kó) n. acronym for Strategic Overriding Communications and Knowledge Objective. 1. A short, positive, sharp, memorable, honed, polished, true, unassailable statement. 2. A “mediagenic” clip or quotation on radio, TV, or in newspaper stories. 3. A 20second or less, quotable quote, with impact, often showing caring, knowledge and/or action. 4. A rough equivalent to a headline, cutline or lead, best delivered after full rehearsal at least 3 times, e.g. “I have nothing to offer but blood, toil, tears and sweat,” “. . . ask not what your country can do for you; ask what you can do for your country . . . .” “just watch me . . . .”