Читать книгу The Bonner Business Series – Media Relations - Allan Bonner - Страница 8

Draw up a balance sheet of your strong points and weak points. Be honest. If yours is a small company with private homes and a school nearby, put yourself in the shoes of a neighbour or parent and see if you’d have any concerns about your operations.

You can get a good idea of the concerns the community may have about you by reviewing the regulatory and licensing requirements of your operations.

If your enterprise is part of a sector that has made news elsewhere because something went wrong, you may be asked what you are doing to change your operations to ensure the same thing doesn’t happen in your locality.

Look at your strong points. Do they contain something that would interest others, either the community at large or others like you? How would you go about telling them?