Читать книгу The Bonner Business Series – Media Relations - Allan Bonner - Страница 9

Most organizations and enterprises these days have mission statements and/or vision statements. But our experience is that few people have the ability to state simply and clearly what they or their organizations do. It seems so obvious to them they never consider that it may not be so obvious to others. This results in a lot of lost opportunities to make a positive impression.

The solution is to arm yourself with as many positive statements as possible about yourself and your activities and watch for opportunities to use them.