Читать книгу The Bonner Business Series – Media Relations - Allan Bonner - Страница 5

Like it or not, it’s almost impossible to cut yourself off from today’s news media. Step into an elevator in any office tower and you are likely to find your eyes drawn to a television monitor with a stream of numbers and stock symbols scrolling through. Restaurants, bars, waiting rooms, lobbies and even airlines have televisions tuned to 24hour news channels or sports events (or both).

We are bombarded by news, information and data day and night. Sometimes we are interested enough to absorb parts of it. Most of the time it passes over or through us without having much impact.

But when something really interests us — be it stock prices, entertainment news, sports or human tragedy — we are influenced to some extent by the media. It is this influence that politicians, governments, corporations, entertainers and celebrities try so hard to harness.

So can you.