Читать книгу The Bonner Business Series – Media Relations - Allan Bonner - Страница 18

Any time you come into contact with the media, they will expect you to have basic factual information about your company or organization at your fingertips. The number of employees in the building at any given time, percentages of women and visible minorities, number of vehicles, annual sales, the number of annual fire drills — all of these provide a picture of the organization.

Make sure you have these basic facts ready today. Tomorrow may be too late.

Your familiarity with your organization and your capability in using this information to describe activities or support a course of action or belief can have a major impact on those listening and what they think of you and the organization.