Читать книгу Pricing Strategies for Small Business - Andrew Gregson - Страница 24

If your company has generated a reputation for high prices but has not successfully communicated the value to the customer, who sees only the sticker price and none of the benefits, you could have a problem. Unfortunately, this customer complains to his or her mother-in-law who mentions you to someone else and the ripple effect begins. Then, too few customers consider buying from your company and the business starves. This is the terror that stalks most businesses.