Читать книгу Pricing Strategies for Small Business - Andrew Gregson - Страница 34

The upside is that this strategy is simple and easy. You don’t have all the time or money to spend developing a Unique Selling Proposition to get the full value for your services or product and you don’t have to go out of your way to be better than all the rest. (For more about Unique Selling Propositions, see Chapter 4.)

The downside is that if everyone else is not making much money, neither are you.