Читать книгу Pricing Strategies for Small Business - Andrew Gregson - Страница 33

For most small businesses, the opening-day pricing regime starts with checking the competition’s rates and prices, and then following the crowd. This is even the recommended strategy in many popular guides for small business. Merely following the crowd is all right but money is probably left on the table since the business is now just one of many, and the product or service is being priced like an undifferentiated commodity, e.g. pork bellies.