Читать книгу Pricing Strategies for Small Business - Andrew Gregson - Страница 27

I will call the following methods of pricing “default” because they appear to be in place in some businesses in the absence of a better method:

• Classical Economics and Ye Olde Supply and Demand Curves

• Follow the crowd

• WAG, SWAG and STICK methods

• Estimating solutions

• DIY (Do It Yourself) Estimating

• The Trap of Customer Driven Pricing

• The Un-Trap of Customer Driven Pricing