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“That’s a great idea. I’ll really try to take it on board.” “I will try to meet you at 3pm. I know I didn’t make the meeting last time but I will really make sure I try to get there in time for it today.” “I am trying you know. I am really, really trying.”

• ‘Trying’ means two things. In English the word ‘trying’ has two meanings: to attempt to do something, or to be a little upsetting, difficult or annoying.

Well, people who are always trying to do things can end up being extremely annoying to everyone else (and often themselves as well by the way). This is because they tend to let people down.

one minute wonder If you have any doubts about whether you really want the goals you are seeking, ask these questions: What will happen when you have it? What will happen if you don’t have it? What won’t happen when you have it? What won’t happen if you don’t have it? What are the benefits of not having it? What are the drawbacks of having it?

“Action is the foundational key to all success” Pablo Picasso, pioneering modern artist

• ‘Try’ often implies failure. There is a big difference between saying “I will get to the meeting by 3pm” and “I will try to get to the meeting by 3pm”. Somehow we all know that the first person will only fail to get to the meeting under exceptional circumstances, but the second person will probably turn up late or perhaps not even make it at all.

There’s also a big difference between saying “I will try to achieve what I have set out in my well-formed outcome in this area of my life” and “I will just do it. I will do what it takes to achieve this result. Maybe I am not clear exactly how I will do it yet but I will learn as I go along.”

• Back to cause and effect. Are you going to try to take responsibility for the results you get? Or are you going to take responsibility for the results you get? Are you going to try to lose weight…again? Or are you going to lose weight? Are you going to try to get a good relationship with your boss and grumble when you don’t, or are you going to achieve that good relationship?

When you stop trying, that’s when you really do start using whatever happens to you as feedback and take infinitely flexible actions to achieve your well-formed vision of success.

‘Trying’ implies failure, so leave out this word when defining your business goals.