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Donna Serdula
LinkedIn Profile Optimization For Dummies
Читать книгу LinkedIn Profile Optimization For Dummies - Donna Serdula - Страница 1
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LinkedIn® Profile Optimization For Dummies® To view this book's Cheat Sheet, simply go to
www.dummies.com
and search for “LinkedIn Profile Optimization For Dummies Cheat Sheet” in the Search box. Table of Contents
List of Tables
List of Illustrations
Guide
Pages
Страница 8
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Determining Your LinkedIn Strategy
Determining Your LinkedIn Goal
Job search
Reputation management and branding
Sales and prospecting
Figuring Out Your Target Audience
Creating a Compelling Tone
Using the Different Versions of LinkedIn
Страница 19
Getting Found on LinkedIn
Using LinkedIn as a Search Engine
Using the search bar
Using search filters
Ensuring a Compelling and Attractive Search Result
SHOULD I PAY FOR LinkedIn?
Understanding the Importance of Keywords
Using Online Keyword Tools
Using WordArt.com
Using LinkedIn’s job postings
Using Good Ole Google
Ranking Higher with Profile SEO
Building Off Profile SEO
SEARCHING FOR YOURSELF
Страница 34
Understanding Endorsements and Recommendations
Showcasing Your Skills
WHY THE BAD REPUTATION?
Adding skills
Grouping skills by category
Pinning your top skills
Rearranging skills
Showing Recruiters What You Know
LEVELING UP WITH LinkedIn LEARNING
Obtaining Endorsements
Hiding an endorsement
Opting out of endorsements
Endorsing a connection
Removing an endorsement
Soliciting endorsements
The Importance of Recommendations
Identifying people to recommend you
Asking for a recommendation
WRITING THE PERFECT RECOMMENDATION
Ditching the default request text
Accepting a recommendation
Reordering recommendations
Removing recommendations
Recommending others
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