Читать книгу LinkedIn Profile Optimization For Dummies - Donna Serdula - Страница 15

LinkedIn is more than just a job search tool. LinkedIn is a compendium of professional profiles with industry and contact information, which makes it a terrific prospecting tool for sales professionals. However, it’s not just for sales people looking for prospects. People use LinkedIn to search for service providers and consultants who can help them.

Most people prefer to do business with someone they know or someone with whom they share a connection. When searching LinkedIn for a service provider, you see how you are connected to that service provider through the degrees of connection. This ability to see shared connections provides a level of trust and comfort.

A sales and prospecting profile shines the spotlight on not just the salesperson, but also on that person’s products, services, and company he or she represents. Most important, the sales and prospecting profile focuses on prospective clients and their needs, and solidifies the salesperson as someone clients can feel confident in working with. See Figure 1-2 for an example.

FIGURE 1-2: A sales and prospecting profile.