Читать книгу LinkedIn Profile Optimization For Dummies - Donna Serdula - Страница 14

It’s a Google world. At one time, if you needed to find out information, you headed to the library to search the encyclopedias and other reference materials. Now, all you need to do is pull up a web browser and perform an Internet search to get more information than you could ever read or use.

This easy access to information has some side effects. People are doing more research than ever before and they are researching you! Going to the doctor? Most people search the Internet for the doctor’s name to see the results that pop up in a search engine. Executives who find their names appearing in press releases or in magazine articles may find that views to their LinkedIn profiles skyrocket by readers wanting to know more about them.

Job candidates’ names are entered into search engines all the time by hiring managers looking to discover more than what is provided in the resume. Similarly, hiring managers’ names are searched by job candidates wanting to learn more about their potential new employer.

LinkedIn profiles rank high in search results. Not only is it usually the top result when a person searches for your name, but also it’s sometimes the only result, as most people don’t have a personal website. You create your LinkedIn profile. You choose what people learn about you. You have total control over how people perceive you. A reputation management profile is one that showcases your successes, honors, awards, and accomplishments, and leads people to see you as a credible, impressive professional.