Читать книгу LinkedIn Profile Optimization For Dummies - Donna Serdula - Страница 3

1  Cover

2  Introduction About This Book Foolish Assumptions How This Book Is Organized Icons Used in This Book Beyond the Book

3  Part 1: The Strategy Before the Siege Chapter 1: Determining Your LinkedIn Strategy Determining Your LinkedIn Goal Figuring Out Your Target Audience Creating a Compelling Tone Using the Different Versions of LinkedIn Chapter 2: Getting Found on LinkedIn Using LinkedIn as a Search Engine Ensuring a Compelling and Attractive Search Result Understanding the Importance of Keywords Using Online Keyword Tools Ranking Higher with Profile SEO Building Off Profile SEO Chapter 3: Understanding Endorsements and Recommendations Showcasing Your Skills Showing Recruiters What You Know Obtaining Endorsements The Importance of Recommendations

4  Part 2: Getting Your LinkedIn Profile Started Chapter 4: Optimizing the “Behind the Scenes” Sections Managing Profile Changes Turning On Your Public Profile Creating a Personalized URL Scanning Your LinkedIn QR Code Improving Your Profile’s Strength Expanding Your Network Chapter 5: Establishing Your Calling Card Using the Name Field Correctly Filling Out Location and Industry Including Your Contact Information Chapter 6: Impressing with the Right Profile Picture Why You Need a Profile Picture Determining If You Need a New Profile Picture Using a Photo Already Taken Working with a Photographer Taking Your Own Profile Picture Choosing and Uploading Your Profile Picture Chapter 7: Developing a Compelling Headline Grabbing Your Reader’s Attention Adding Flair to Your Headline Saturating Your Headline with Keywords Creating a Benefit Statement Headline Adding Your New and Improved Headline to LinkedIn Chapter 8: Reinforcing Your Brand with a Background Photo Finding the Right Image to Showcase Your Brand Working with a Professional Graphic Designer Using Online Graphic Tools to Create an Image Adding a Background Image to Your Profile Chapter 9: Showing You Are Open for Business or Job Opportunities Showing You Are Open for Business Showing You Are Open to Job Opportunities

5  Part 3: Detailing Your Career Trajectory and Creating the Ultimate First Impression Chapter 10: Getting Your Experiences Ready Referencing Your Resume Determining Which Experiences to Keep and Which to Merge Creating a Work History for Recent Graduates Dealing with Employment Gaps Chapter 11: Creating a Powerful Experience Adding a New Experience Creating a LinkedIn Page Less Is More — Stop Disqualifying Yourself Editing an Existing Experience Reordering Concurrent Experiences Removing an Experience Examples of Great Experiences Adding Multimedia to Make Your Profile POP! Chapter 12: Writing a Compelling About Section Editing Your LinkedIn About Section Writing in First Person Avoiding Resume Speak Revisiting Your LinkedIn Goals and Target Audience Catching Your Reader’s Attention Creating Your Professional Manifesto Formatting a Sleek LinkedIn About Section Examples of Compelling and Engaging About Sections

6  Part 4: Rounding Out Your Profile and the Final Reveal Chapter 13: There’s More to You than Your Jobs Adding Your Education, or Lack Thereof Listing Licenses and Certifications Adding Volunteer Experiences Citing Your Accomplishments Creating a Profile in Another Language Chapter 14: Following Groups, Companies, and Influencers Understanding the Importance of Groups Cultivating Your Following Section Showcasing Influencers on Your Profile Following Schools Chapter 15: Publishing on LinkedIn Showcasing Yourself as a Thought Leader Keeping up with Articles and Activity Understanding the LinkedIn Feed Looking at the Difference between a Post and an Article What Happens After You Publish? Marketing Your Blog Post Chapter 16: Unveiling and Marketing Your Powerful Profile Viewing Your Profile from the Mobile App Viewing Your Profile as an Outsider Getting Google to Index Your Profile Your LinkedIn Profile Checklist Benchmarking Your Profile’s Success Marketing Your Profile To Pay or Not Pay for LinkedIn

7  Part 5: The Part of Tens Chapter 17: Ten Profile Do’s and Don’ts Do Use a Professional Profile Picture Don’t Use LinkedIn’s Default Headline Do Use Eye-Catching Symbols Sparingly Do Include Your Contact Information Do Add Media Samples Don’t Stuff Keywords Don’t Go Back 30 Years Do Get Recommendations Do Tell a Story Do Download Your Data Chapter 18: Ten Tips for a Perfect Profile Picture Hire a Professional Photographer Use Lots of Light Use a Nondescript Background Dress to Impress Adjust Yourself Keep the Camera Close to Eye Level Say No to the Mug Shot Crinkle, Smile, and Jut Use Photoshop Lightly Crop Your Image Chapter 19: Ten Tips to Expand Your Network Import Your Address Book Import a Contact List Let LinkedIn Help You Connect Join One Hundred Groups Start a LinkedIn Group Make Connecting a Process Link to Your Profile Brand Yourself a LION or Just Connect to Them Don’t Join Open Networking Lists and Groups Use an App Chapter 20: Ten Tips to Leverage LinkedIn A-B-C … Always Be Connecting Connect and Stay in Touch Gather Business Intelligence Get the News Get Social Proof and Credibility Get Past the Gatekeeper Rub Elbows in Groups Find Assistance Showcase Thought Leadership Network in Your Pajamas Chapter 21: Ten LinkedIn Profile Resources Get Inspired and Excited LinkedIn Headline Generator Virtual Phone Numbers Say No to AOL and Hotmail Addresses Symbol Variations Stop the Typos SlideShare Photographer Directory Background Image Libraries Online Image Apps Chapter 22: Ten Ways to Get Noticed by Recruiters on LinkedIn Make It Easy to Connect the Dots Quickly Exhibit Personality and Show a Cultural Fit Turn On Open to Job Opportunities Say Cheese Provide Your Contact Information Connect to Them Comment on Their Posts Post, Comment, and Hashtag Keep Your Profile Up to Date and Fresh Invest in Your Future

8  Index

9  About the Author

10  Advertisement Page

11  Connect with Dummies

12  End User License Agreement