Читать книгу LinkedIn Profile Optimization For Dummies - Donna Serdula - Страница 22

On the top of LinkedIn’s website is the search bar. This is where most people enter their search terms. When people search LinkedIn, they search in two different ways: name or keyword. A direct name search is typically performed after a resume has been received or when a person has met you and is looking to connect on LinkedIn. The person doing the search is looking for one, specific person.

Most times, people are searching not for a specific person but for a type of person with distinct skill sets and strengths. In this situation, the person conducting the search enters those skill sets as keywords into the LinkedIn search bar. As the keywords are entered, LinkedIn’s search bar presents a drop-down menu with suggested results (see Figure 2-1). However, rather than selecting from the drop-down list, you can press the Enter or Return key on your keyboard or you can click the magnifying glass that appears to the right of the search bar when it’s active to visit a full page of search results. For example, Figure 2-2 shows the results of a LinkedIn search for the keywords “Customer Success Manager.” The search results display profiles that contain those keywords. Your profile never displays as a search result listing if those keywords do not exist within the profile. Therefore, to get found in searches, your profile must contain the keywords a person is using in the search.

FIGURE 2-1: The search drop-down list suggests results for you.

FIGURE 2-2: Search results for the keywords “Customer Success Manager.”