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Coming up with the right keywords is challenging. The good news is that there are tools designed to assist you in finding the right keywords.

One of my favorite techniques to determine keywords is the word cloud. A word cloud is a way to visualize data. It is an image composed of words used in a particular piece of writing. The size of each word is determined by how many times the word is used or the importance of that word. A word cloud generator is an application that scans through text and provides a graphic output of words. The more often a specific word appears in inputted text, the larger and more colorful the word is shown in the word cloud. (My favorite word cloud generator is found at WordArt.com, which I discuss in the next section.)

To use a word cloud generator, you first need text for it to analyze. Use text from your current job description in digital format or find a similar job description online. If you are looking for your next opportunity, do an Internet search for a job description that fits your dream job. Don’t worry whether the position is in your location or already filled. Most job descriptions are the same — right now you are just after the text and not the actual opportunity.

If you are not a job seeker but instead looking to brand yourself more effectively or showcase yourself as an expert thought leader, use the content of your company’s website or marketing literature. There are also industry-related articles and white papers that you can use. Also check out the LinkedIn profiles of people you admire and copy their LinkedIn profile content into the generator. (But do not copy their content into your own profile!)

There are a number of word cloud generators out there on the Internet. Here are a few examples:

 WordArt (https://wordart.com)

 WordClouds (www.wordclouds.com)

 Word Cloud Generator (http://wordcloudmaker.com)