Читать книгу LinkedIn Profile Optimization For Dummies - Donna Serdula - Страница 26

To appear in search results, you must identify what words people are using to find a person like you. What words would they type into LinkedIn search to find you? These search terms are your keywords.

Your profile never appears in search results for terms that do not appear in your profile. In order to appear, your profile must contain those keywords people use to search.

How many keywords do you need? I suggest choosing five to ten main keywords to pepper throughout your profile. When you try to rank for too many keywords, you lose keyword density and you end up not ranking for anything.

Keywords don’t have to be just one word. A keyword could be a phrase. For example, profit and loss may be three words, but it is considered one keyword.

Keywords must be descriptive and exact. Problem-solver and dynamic professional are not good keywords. These words are too general and can describe anyone from a top executive to an office manager. Good keywords are specific and reflective of key skills, strengths, core competencies, specialties, and abilities that differentiate you.

Here are some questions to help you determine your keywords:

 In what industries have you worked?

 What positions have you held?

 What certifications have you earned?

 What skill sets were listed on your last job description or resume?

 What computer applications do you know?

 What languages do you speak?

 What services do you provide?

 What topics are you an expert in?

 What products do you sell?

 What additional strengths or skill sets do you have?

Answering these questions provides you with a starting point. Now that you have a few keywords, the next step is to use one of several online keyword tools to find additional, related keywords.

The following is a list of keyword examples to get you thinking. These are real meat-and-potato keywords. Highlight or star the keywords that seem to fit you and your role. Once you have that list, use the keyword tools described in the next section to dive in deeper and find more keywords that fit you.

 Accounting

 Account reconciliation

 Auditing

 Budgets/budgeting/budget control

 Contract management

 Corporate governance

 Financial reporting/analysis

 Financial statements

 Fixed assets

 General ledger

 Internal controls

 Inventory management

 Investment finance

 Investor relations

 Tax accounting

 Taxation

 Engineering

 3D modeling

 Assembly design/modification

 Conceptualization

 Consistency and compatibility

 Data collection and analysis

 Design methodologies

 Efficiency control

 Integrated solutions and services

 Job costing

 Mission-critical programs

 Process development

 Process improvements

 Project management

 Prototypes

 Resource allocation

 Executive

 Budgeting

 Business plans

 Change management

 Deal negotiations

 International business

 IPOs

 Joint ventures

 Operational streamlining

 P&L/Profit and loss

 Policy development

 Process reengineering

 Profit building

 Restructuring

 Start-up operations

 Turnaround strategies

 Human Resources

 Business reengineering

 Compensation management/analysis

 Deferred compensation

 Dispute arbitration

 Employee relations

 Job description development

 Labor relations

 Leadership development

 New Hire orientation

 Performance management

 Recruitment/recruiting

 Succession planning

 Talent management

 US Family and Medical Leave Act

 Workforce planning

 Information Technology

 Data center operations

 Database administration

 Fault analysis

 Information security

 Infrastructure development

 IT risk management

 Multiplatform integration

 Network administration

 Process reengineering

 Quality assurance

 Solutions delivery

 Systems configuration

 Technical documentation

 Web-based technology

 Yield management

 Professor/Teacher

 Brain-based learning

 Classroom management

 Classroom planning

 Curriculum design

 Curriculum development

 Discipline strategies

 Educational leadership

 Educational technology

 In-service training

 Interdisciplinary teaching approaches

 Lesson planning

 Peer mentoring

 Process improvement

 Teacher-parent relations

 Technology integration

 Retail

 Assortment

 Customer service/interpersonal skills

 Inventory management

 Loss prevention

 Marketing strategy

 Merchandise planning

 Merchandising

 Planograms

 POS terminals

 Sales management

 Shrinkage

 Store management

 Store operations

 Team management

 Visual merchandising

 Sales and Marketing

 Account expansion

 Account management

 Account retention

 Channel development

 Client relations

 Competitive analysis

 Contract negotiations

 Lead generation

 Market analysis

 New business development

 Post-sale support

 Product rollout

 Proposal development

 Prospecting

 Sales forecasting

 Supply Chain

 Asset management

 Cost reduction

 Demand planning

 Distribution management

 Inventory control

 Logistics planning

 Loss prevention

 Procurement

 Purchasing

 Quality control/assurance

 Route management

 Shipping/receiving

 Six Sigma

 Vendor relations

 Warehousing

 Telecommunications

 3G

 Audio visual and peripheral equipment

 Broadband

 Customer service

 Integration

 Internet protocol (IP)

 Network installations

 Product management

 Project management

 Telephony

 Value-added service

 Voice and data networks

 Voice over IP (VOIP)

 Wireless technology