Читать книгу LinkedIn Profile Optimization For Dummies - Donna Serdula - Страница 30

I have one more tool in my arsenal of keyword tools to help you determine your keywords: Google. Go to Google (www.google.com) and search job descriptions for the position you are interested in obtaining. For example, “Customer Success Manager job description.”

You may find job descriptions from Indeed.com, Glassdoor, CareerBuilder, or Monster. Don’t worry if some of the results are for old postings that are no longer open or for positions located outside your target area. The point of this exercise is to find four or five job descriptions to determine the different ways this position is defined. Print out the descriptions and with a pen or pencil, underline the keywords that are specific to the position (see Figure 2-8).

FIGURE 2-8: Underline keywords in job descriptions.

Repeat this exercise at least five times, using five different job descriptions. You want to make sure you know exactly how different companies are defining the role you are targeting so you can define yourself in the same way and be seen as the perfect candidate!

Regardless of how you located your keywords, make sure you write them down. Don’t make the mistake of trying to remember them in your head. It’s important to keep these keywords in front of you so you can work them into your LinkedIn profile in an organic, natural manner. In Figure 2-9 is a blank form to use to jot down your keywords.

FIGURE 2-9: Remember to write down your keywords!