Читать книгу LinkedIn Profile Optimization For Dummies - Donna Serdula - Страница 37

Sadly, the Skills & Endorsements section has gotten a bad rap. One reason many people dislike the Skills & Endorsements area with such intense fury has more to do with how others abuse it. Rather than genuinely endorsing people for skills that a person is proud of, there are people who willy-nilly endorse people for any skill listed. This often leaves the person receiving the endorsement feeling slighted and misunderstood. For example, perhaps you listed Email Marketing as a skill on your profile. A person who has never worked with you or experienced your extraordinary email marketing skills endorses you for email marketing. Suddenly, what should be a compliment suddenly seems inauthentic and sycophantic.

Keywords that don’t translate so well as skills include:

 Problem-solver

 Dynamic

 Professional

 Engaging

 Interesting

 Friendly

The excellent keywords are excellent because they are specific and could appear on a job description. Skills should reflect your expertise, competencies, specialties, or abilities that you possess. Problem-solver, dynamic, interesting, and friendly aren’t great keywords to list. While they are all positive terms, these terms could describe anyone in any industry. The key is to be specific; your listed skills should describe you and your unique abilities and strengths.