Читать книгу LinkedIn Profile Optimization For Dummies - Donna Serdula - Страница 38

To showcase your strengths and get endorsed for your expertise you must add skills to your profile. LinkedIn allows you to add up to 50 skills. If you completed Chapter 2 and have a list of your keywords, get that list out now. If not, no worries!

If you are a job seeker, simply locate a job description of your current position and review it to see the keywords that describe your abilities. If your resume was professionally written, you may have a section that lists your strengths, core competencies, and skill sets. For sales professionals using LinkedIn to prospect, visit your company’s website. Scan through the pages for words used to describe your service offering or products. Those of you who are interested in reputation management and branding, think in terms of your strengths and expertise.

To add your skills to your LinkedIn profile, follow these steps:

1 Open your LinkedIn profile.If you already have skills listed on your profile page, go to Step 3. If you don’t have any skills listed yet, continue to Step 2.

2 Click the “Add new profile section” to expand it.

3 Under Skills, click the down arrow to add Skills to your profile.

4 Click the plus ( + ) icon to add a new skill.An empty Add Skills box appears, as shown in Figure 3-2.

5 Type the name of a skill in the “Skill” text box or choose it from the drop-down list that appears after you type a few letters.If your skill doesn’t appear, completely type in the skill name in the field. There is an 80-character limit for each skill.

6 Click Add.The skill is added to your Skills list.

7 Click Save.

FIGURE 3-2: Where to add your skills.

You can add up to 50 skills to your profile. Don’t focus on trying to list 50 skills. It’s quality versus quantity here. Concentrate on 15 to 20 core skills. When you focus on adding 50 skills, you end up adding some skills of lesser importance. Because LinkedIn allows others to endorse you, you may find some of these lower skills are endorsed and elevated on your profile. If you do get up to 50, that’s great, but don’t kill yourself trying.