Читать книгу LinkedIn Profile Optimization For Dummies - Donna Serdula - Страница 23

Once you perform a search on LinkedIn and see the search results page, you can refine your search. You can filter your search by People, Jobs, Content, Companies, Schools, and Groups. You can also filter your search results by how you are connected to a person, location, or current company. In Figure 2-2, you can see the search filters immediately below the LinkedIn search box.

If you are looking for a person with a common name like Joseph Smith, you can filter by location or by his current company to find him. If you are looking for posts that contain the name of a company, you can filter by Content. The results are posts that people broadcast through their LinkedIn feeds.

If you are looking for people who provide a certain service, you can filter by Locations so you know they are located near you. You can also filter by Connections. Choose first for people you are already connected to or second for people who have mutual connections in common with you.

Even more filters are available on the All Filters page. When recruiters search LinkedIn, they often use LinkedIn’s All Filters to find the exact candidate they seek. See what the People search filters look like in Figure 2-3.

FIGURE 2-3: People search filters.

The All People Filters search filters provide additional fields to narrow your search to exactly your target results. You can search by connections, connections of, location, current and past company, industry, profile language, school, interests, and services they offer. You can also drill in even deeper by searching by first and last names, job titles, company, or school. Premium LinkedIn members get access to even more filters such as Years of Experience, Function, Seniority Level, Company Size, and more.

Recruiters typically search by the job titles they are trying to fill and the industry. If they are looking for a candidate in a specific area, they will add the Location to make sure they are only finding people within that area.

Follow these steps to use LinkedIn’s search filters:

1 Go to LinkedIn.com.

2 From any LinkedIn page, enter your desired search terms in the LinkedIn search bar.A drop-down list appears with suggested search results.

3 Click the blue magnifying glass icon that appears to the right of the search box.The full search results page appears.

4 Click People to ensure you are only seeing people within the results and not Jobs, Content, Companies, Schools, or Groups.BOOLEAN SEARCH STRINGSWhen super users of LinkedIn, such as recruiters, use search filters, they often use Boolean search operators to limit and widen the scope of their searches so that they can find profiles that better match their target results. The Keywords, First and Last Name, Title, and Company fields support the Boolean search modifiers of quotes and parentheses, and the Boolean search operators AND, OR, and NOT.If a recruiter is looking for an account manager, encasing the words “account manager” in quotes ensures he or she finds that exact phrase and not people with simply the words “account” and “manager” in their profiles. To broaden a search so that it includes profiles with one or more specific terms, use the Boolean search operator OR. For example, Sales OR salesperson OR “Account Manager” OR “Business Development.”

5 Filter the search results by the degree of connection you'd like to appear in the search results, selected geographic area, or company.

6 To access even more filters (including industry), click All Filters.The All People Filters page appears.

In addition to searching for people, you can also search LinkedIn for jobs, content, companies, groups, and schools.