Читать книгу LinkedIn Profile Optimization For Dummies - Donna Serdula - Страница 24

People use LinkedIn to find other people. They are looking for job candidates, service providers, strategic partnerships, and many other professional relationships. When someone clicks the Search button on LinkedIn, he or she is confronted with a list of search results. It’s important that your profile turns up in the search results, but it’s even more imperative that your search result listing catches the searcher’s eye and compels him or her to click your listing to learn more about you.

Your search result listing is comprised of the following:

 Your profile picture

 Your name and degree of connection

 Your headline

 Your location

 Your current or past job title and company

 Names and total number of connections in common

 Services you may offer or if you are currently open to new opportunities