Читать книгу LinkedIn Profile Optimization For Dummies - Donna Serdula - Страница 28

WordArt.com is my favorite free word cloud generator. I love it because not only is it super easy to use, but also the resulting word clouds are visually beautiful and you can customize them.

Follow these steps to use WordArt.com to generate a word cloud for keyword discovery:

1 Find and copy the text you want to visualize for keywords by highlighting the text and pressing Ctrl+C (Windows) or Cmd+C (Mac).

2 Open your web browser and go to https://wordart.com/create.

3 Click the Import button that appears on the left side of the screen.A large, empty text box appears with the words, “Input your text here.” Figure 2-5 shows the text input area of WordArt.com.

4 Paste the text into the WordArt.com text box.Copy and paste by using the right-click menu or by pressing Ctrl+C (Windows) or Cmd+C (Mac) to copy and Ctrl+V (Windows) or Cmd+V (Mac) to paste.

5 Click the Import Words button.

6 Click the Visualize button.

The resulting word cloud visually shows you what words hold the most weight. These words are typically your keywords. Check out Figure 2-6 to see what a word cloud looks like. I used a job description text to generate this word cloud. Clearly customer, success, manager, and team are important keywords for this position.

Hopefully your word cloud provided you a good strong list of keywords. If not, I have another keyword tool, and this one is found right in LinkedIn.

FIGURE 2-5: Add text to WordArt.com to create a word cloud.

FIGURE 2-6: Here's what a word cloud looks like.