Читать книгу LinkedIn Profile Optimization For Dummies - Donna Serdula - Страница 40

LinkedIn doesn’t want to overwhelm readers of your profile with too much content and information. It controls what is visible by collapsing sections and asking viewers to click if they want to see more. Although you can list up to 50 skills on your LinkedIn profile, LinkedIn only shows the top three skills. If viewers want to view more, they must click Show More to expand the section.

However, LinkedIn enables you to choose which skills you’d like to showcase. You can pin the skills you consider your top skills so that they show on your profile without users needing to click Show More. Here’s how:

1 Open your LinkedIn profile.

2 Scroll down to Skills & Endorsements.

3 Click the pencil (edit) icon, as shown in Figure 3-3.A list of your skills appears.

4 Click the pin icon to unpin the top skills.

5 Scroll through the list of skills and click the pin icon next to three skills that you want visible to viewers of your profile.

6 When you have finished pinning your top skills, click the Save button.

One of my biggest pet peeves when viewing profiles is seeing a high-level individual with top skills of MS Word, Team Building, and Problem Solving. Although these are fine skills, they aren’t career-defining. It’s imperative you choose three skills that truly showcase your abilities. These skills should immediately convey to the person reading your profile who you are and what you do best. In addition, the skills should be future-oriented. Don’t choose skills you currently utilize but don’t love. Choose skills that align with the position you are striving to land.

FIGURE 3-3: Click the pencil icon to go into edit mode.