Читать книгу LinkedIn Profile Optimization For Dummies - Donna Serdula - Страница 13

LinkedIn plays a huge role in the job search process. Recruiters, hiring managers, and human resources professionals search LinkedIn looking for potential candidates. They may perform broad-based keyword searches looking for a candidate who matches the skill sets the position requires, or they may already have certain candidates in mind. When they have a person already in mind for a position, a name search is performed on LinkedIn with the goal of learning more about that person than what is stated on his or her resume.

LinkedIn is also a job board. The LinkedIn Jobs section (www.linkedin.com/jobs) is where thousands of jobs from all over the world are posted. These job postings are promoted throughout LinkedIn as well. When you find a job posting that interests you, you can apply for the position by submitting your resume and LinkedIn profile.

Even if you aren’t utilizing LinkedIn’s job postings or hoping to collide with a recruiter, potential employers are still looking you up on LinkedIn and reviewing your LinkedIn profile. Think about it: If you are about to hire someone, and available to you is a database in which to look this person up and see a picture of the candidate, a listing of people he or she knows, and recommendations of his or her work ethic, of course you would use it!

Potential employers are looking at your profile. The good news is you have control over how you represent yourself and how they perceive you. A job search profile complements and echoes your resume without being a direct one-to-one copy. The profile is written to the job description of that next position you are targeting and showcases you as the perfect candidate for that role. See Figure 1-1 for an example.

To find out more about how to create a powerful job search profile, see Chapter 11.

FIGURE 1-1: A job search profile.