Читать книгу LinkedIn Profile Optimization For Dummies - Donna Serdula - Страница 18

Part of your LinkedIn strategy should extend to your use of LinkedIn as well as how your target audience typically accesses LinkedIn. At one time, LinkedIn was a site you accessed via a browser on your desktop computer or laptop. With the rise of mobile devices and apps that run on them, LinkedIn has extended the features and functionality of its desktop experience to a mobile app.

Since debuting its mobile app, LinkedIn’s success has exploded, and it makes sense why. Even though LinkedIn is a professional platform, many companies block the use of LinkedIn over the company’s Internet connection, which means in order to access LinkedIn, one would have to do it at home after work. Who wants to do professional stuff after work? Once LinkedIn was accessible via the mobile app using personal mobile data, LinkedIn could be used anywhere and everywhere. Waiting for a meeting to start? Click the LinkedIn app on your smartphone and scroll through your LinkedIn feed to see what’s going on with your network. Grabbing lunch at the local deli? Check the LinkedIn profiles of the people who you’ll be pitching later today via the mobile app.

Fewer than half of all LinkedIn users access the site via a browser on a computer or laptop. If you find that you struggle to find time to access LinkedIn, it may be because you are only accessing it from a computer. Install the mobile app on your smartphone and you may be surprised at the frequency with which you begin to access it.

It’s important to note that your LinkedIn profile appears differently in the LinkedIn app and the LinkedIn desktop experience. As you move through this book and begin updating your LinkedIn profile, I recommend doing as much of the updating of your profile via a desktop browser as possible, using a full-size keyboard. But when you are finished with each section, make sure you check out how your work looks on the mobile app.

Next up I look at how to get found on LinkedIn.