Читать книгу How to Win Client Business When You Don't Know Where to Start - Tom McMakin, Doug Fletcher - Страница 13

What is a rainmaker? A rainmaker generally refers to a partner in a professional services firm who is skilled at bringing in client business. Rainmakers:

 Generate leads for new business

 Turn leads into new clients

 Are skilled at turning existing clients into referrals and repeat business

 Keep many people in their firms employed

 Are highly respected and frequently have a lot of influence in their firms

According to University of Wisconsin professors Marc Galanter and Thomas Palay, the first appearance of the term “rainmaker” can be traced to the 1970s. Before that, we simply referred to rainmakers as business‐getters. Rainmakers are business‐getters.

If you want to become a partner in your firm, or to succeed in your own practice, it's hard to succeed without becoming a rainmaker.