Читать книгу How to Win Client Business When You Don't Know Where to Start - Tom McMakin, Doug Fletcher - Страница 27

Once your existence is known, the prospective client needs to clearly understand what you do, who you serve, and how you are unique. It's not enough to know that you exist. In order for others to hire you or recommend you to others, they need to be able to clearly articulate your area of expertise, who you serve, and what differentiates you from other service providers.