Читать книгу How to Win Client Business When You Don't Know Where to Start - Tom McMakin, Doug Fletcher - Страница 31

Ability refers to a prospective client having the budget, decision authority, and organizational support to hire you. Without funding, we won't be in a position to help an individual or organization, unless we're doing pro bono work for a worthy cause. Additionally, when our prospective client is a part of an organization, does the person have the decision authority and support from her team? Until our prospective client has the budget, decision authority, and organizational buy‐in, we're a ways away from winning their business.