Читать книгу How to Win Client Business When You Don't Know Where to Start - Tom McMakin, Doug Fletcher - Страница 28

Prospective clients have to be interested in what you do. They have to see that what you do could help them or, alternatively, help others they know. Interest lies at the intersection of your expertise and the problems of the world. Until someone is interested in the work that you do, they are simply friends, colleagues, or acquaintances. Your existence and expertise are filed away, but the client's buying decision journey is far from over.