Читать книгу Driving Eureka! - Doug Hall - Страница 10

Innovation Engineering is a new field of academic study and management science. It reimagines how change is led, managed, and delivered. It accelerates the creation and development of more profitable and successful products and services. However, new products and services are just 10% of the innovation opportunity; 90% of the innovation opportunity lies in systems for working smarter. These include operational systems, production systems, sales and marketing systems, finance and legal systems, strategic alignment systems, idea decision systems, rapid research systems, and the list goes on and on.

Ideas for growth and efficiency implemented successfully are the outward manifestation of Innovation Engineering. The more meaningful impact lies in the transformation that occurs within each person. When employees and leaders are confident that they can innovate, a chain reaction of positives occurs. They feel good about their jobs, companies, and careers. And, they have hope for the future, as they know they can change and adapt as the world around them changes.

What makes Innovation Engineering reliable is that it’s grounded in data, backed by academic theory, and validated in real-world practice. Collectively, it’s the number-one documented innovation system on Earth. More than 35,000+ people have been educated in Innovation Engineering classes, and over $16 billion in growth and system improvement projects are in active development.