Читать книгу Driving Eureka! - Doug Hall - Страница 14

Virtually every existing innovation/creativity program preaches the importance of embracing a childlike, extroverted, creative spirit. This works for the 15% of the population who have a right-brain creative thinking style. However, it doesn’t work for the 85% of the work population with a logical left-brain thinking style.

Asking left-brain logical thinkers to let loose makes them uncomfortable. It often causes them to disengage or, even worse, become active resisters. And, without the 85% who are logical, there is virtually no chance that a Meaningfully Unique innovation will become reality. That’s because left-brainers are critical to accomplish the engineering, finance, production, and operational work that is required to make meaningful change happen.

Innovation Engineering methods and tools are designed to engage both left- and right-brain thinkers. Projects are focused with clear and motivating strategic missions that speak to both project vision and boundaries. Idea-sparking stimuli feature both right-brain trends/insights and left-brain technologies/patents. Decisions are grounded in data as opposed to corporate politics. Math and writing are both used to enable deeper thinking about ideas. Feasibility challenges are openly confronted not ignored. Key issues are tagged as “Death Threats” and resolved through disciplined and documented Fail FAST, Fail CHEAP cycles of learning.

The result is an unleashing of a culture of whole-brain thinking. The 15% who have a right-brain thinking style have new hope with Innovation Engineering, as there is a system for turning their ideas into reality. The 85% who are left brain are more engaged because for the first time, for many, they see an innovation system with structure, clarity, and discipline.