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The name Innovation Engineering precisely defines our purpose and mindset.

Innovation is about ideas that matter. Creativity is the creation of the new and novel. Innovation is about ideas that make a difference. The difference can be new products/services, how we do our work, or even how we ignite social change in our communities.

Engineering is about applied science. Many books and classes preach the virtues of innovation. Innovation Engineering is different—it details the big-picture leadership principles plus practical and proven “how to” methods for increasing innovation speed and decreasing risk.

We teach theory to provide a background understanding. However, our education programs are primarily focused on how to innovate. We sweat the details. We work and rework each element of innovation until it is reduced to a reliable and reproducible process that can be documented in writing in an operational manual. We tell students to start their innovation efforts by doing exactly what we teach. When they develop confidence in their capability, they then have a responsibility to help the Innovation Engineering community discover and validate even more effective ways to innovate.