Читать книгу Driving Eureka! - Doug Hall - Страница 9

System-driven innovation, like the System of Profound Knowledge that my grandfather taught, is a new mindset that you have to commit to. . . . Your market’s going to change, your business is going to change. It gives you such an amazing advantage, because it teaches you how to look at and deal with those changes by thinking differently.

—Kevin Cahill, from the interview in the appendix

Executive Director of the Deming Institute

Grandson of Dr. W. Edwards Deming

The aim of this book is to teach you how to create a Meaningful Difference with your career, team, company, and community. This is accomplished through the Innovation Engineering system for thinking smarter, faster, and more creatively.

The need to think smarter, faster, and more creatively is broadly accepted in today’s fast-changing world. What is not understood is how to do it. Innovation Engineering teaches you and everyone you work with a reliable system for creating fresh ideas and, even more important, how to turn them into reality more successfully. And, as you will learn in chapter 13, when just 10% of your team, company, or community has UNSHAKABLE belief in their ability to innovate a culture of innovation is created.

Innovation Engineering defines innovation in two words: Meaningfully Unique. When a product, service, work system, or job candidate is Meaningfully Unique, customers are willing to invest their time, energy, and money into it.

The never-ending quest for meaningful uniqueness is at the heart of this book, my life, and the Innovation Engineering movement.

Each of our students defines meaningfulness differently. Some find meaning in improving manufacturing, government, or even junior high school teaching systems. Others find meaning from creating smarter methods for rehabilitating prison inmates, caring for nursing home residents, anchoring North Sea oil rigs, or growing the impact of a nonprofit. Some students find meaning in the invention of amazing new food products, medical devices, internet services, financial services, or industrial equipment.

The breadth and depth of application we are observing, from employing the Innovation Engineering mindset and methods, are both amazing and humbling.