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Of course, the reverse is also true, and I have worked with organizations that use the fact that they provide wellness and performance programmes for their people as a major selling point in the recruiting process. Some organizations even ‘advertise’ these initiatives to their clients. After all, the fact that an organization takes steps to support its people in meaningful ways only helps to convince clients that this is a company with whom they should do business.

Occasionally, some will go a step further and invite existing or prospective clients onto wellness programmes they sponsor. This endeavour provides value and meaning to people in a way that eclipses traditional corporate hospitality and the finest of dining.

One such delegate was the CEO of an international public company, who came as the guest of one of my corporate clients. The usual stresses and strains of running a sprawling, shareholder-owned company, coupled with an insane travel schedule, had led to some fatigue and wellbeing issues, as well as an ever-expanding waistline.

Inspired by what he learned on the programme, he changed some behaviours and found his lost energy was quickly restored. As an added bonus, he shed over 35 pounds in weight without any additional exercise or cutting back at all on business lunches or dinners. In a few short months, his diminishing proportions had required him to twice renew his wardrobe. While costly, he did not begrudge a penny of this additional expense. So changed was he by the experience that he sponsored a wellness programme for his own executive board.

This particular CEO’s experience is not by any means extraordinary, either – it’s typical. Again, all that is usually required to make a tangible difference to someone’s wellbeing and how they feel and function is some small but targeted changes in key areas. Many of the strategies in this book are simple and easy to apply, yet they pack considerable punch.

It was actually some significant personal benefits gained from some simple self-applied strategies that inspired me to shift my focus from conventional medicine to approaches that can transform wellbeing and health.