Читать книгу Digital Etiquette For Dummies - Eric Butow - Страница 45

In California, you need to know about an existing law as well as a proposition that was approved in 2020 and will take effect in 2023.

 California Consumer Privacy Act of 2018: The CCPA gives consumers a lot of power to dictate their privacy preferences to a business. The provisions include the right toRequest that a business disclose categories and specific pieces of personal information collected about customersRequest the source of the information as well as the business purpose for that customer informationRequest that the business delete any personal information the business may have collectedRequest to opt out of the sale of their personal information by a business (which is not allowed to discriminate against consumers for opting out)

 California Consumer Privacy Rights Act: Voters approved Proposition 24, the Consumer Privacy Rights Act (CPRA), in the November 2020 general election. The CPRA will go (or, depending on when you buy this book, has gone) into effect on January 1, 2023.The CPRA expands consumer data privacy laws in three ways:Consumers can stop businesses from sharing their personal information.Consumers have the power to correct inaccurate personal information collected by a business.Consumers can also limit the use of sensitive personal information by businesses. That information includes race, ethnicity, religion, sexual orientation, specific health information, genetic data, and the consumer’s precise geolocation.What’s more, the CPRA authorizes the formation of the California Privacy Protection Agency to implement consumer privacy laws, enforce those laws, and levy fines. This new agency will also have to figure out how to interpret the portion of the CPRA that says businesses can’t keep personal information for longer than “reasonably necessary.”

 Data Broker Registration: California law defines a data broker as a business that deliberately collects and sells consumers’ personal information to third parties. If you’re a data broker in California, you have to register with the state attorney general’s office every year.What this means for you as a private citizen is that if you want a list of data brokers in the state, you can access the website at https://oag.ca.gov/data-brokers. The website has links to the broker submission information, the contact email address, the broker website address, as well as a link to a list of incomplete registrations.