Читать книгу Digital Etiquette For Dummies - Eric Butow - Страница 50

If your business does business online, it’s common sense to have policies in place to make sure that your business is protected, no matter whether laws exist to protect you. That means you should seriously consider putting a privacy policy on your website that includes at least the following information:

 What types of personal information your business collects

 What information is shared with third parties, if any

 How consumers can request changes to their information

 How someone can opt out of having their data collected

Content management website platforms such as WordPress have built-in privacy policy builders. That may not be enough for what you need, however, so you may want to turn to attorneys or companies that specialize in crafting online policies. One low-cost option Eric uses for his business as well as his website clients’ sites is Termageddon (https://termageddon.com).

But online policies aren’t just about posting a privacy policy on your website and forgetting about it. You also need to specify the terms of service for your product, service, or content.

You also need to understand how to market your business online so that you don’t run afoul of laws designed to eliminate junk email — what you probably know as spam. (It’s no longer just a processed lunch meat or a famous Monty Python skit.)