Читать книгу Location-Based Marketing - Gérard Cliquet - Страница 25

Banks were the first service companies to take an interest in geomarketing in order to better understand the trading areas of their branches and to refine their location decisions. Hotels and restaurants are also aware of this, at least the largest companies. These two sectors offer an originality in terms of attracting customers: while restaurants attract both local and visiting customers, hotels only receive visiting customers. The gravity or polar side of the attraction, as found in most retail outlets, is therefore much less prominent than the so-called transient attraction (Cliquet 1997a).