Читать книгу Location-Based Marketing - Gérard Cliquet - Страница 36

The rapid dissemination of mapping techniques and the increasingly intensive use of the Web have led to the creation of two concepts that form so many neologisms: on the one hand, “neo-geography” and on the other hand “geoweb” (Joliveau 2011). As a result, very large amounts of uncontrolled geospatial data have been produced. “Neo-geography” represents the production of these data by “amateurs” and no longer only by professional geographers. The “geoweb” is an “organization by the information space on the Internet through direct or indirect geo-referencing on the Earth’s surface” (Joliveau 2011).

Websites, often free of charge, now allow you to practice geomarketing. But there are also quite complete and equally free software that flourishes on the Web. Some are online and come in the form of platforms:

SaaS management allows a company to no longer install applications on its own servers, but to subscribe to online software and pay a price that will vary according to their actual use.⁶

The disadvantage lies in:

 – dependence on the service provider;

 – the difficulty in changing service providers and transferring data;

 – cost when the same applications are often used by the company.

There are also free software on the net with the major disadvantage of having limited functionality to carry out a large project.