Читать книгу Location-Based Marketing - Gérard Cliquet - Страница 33

Spatial simulations based on multi-agent systems (MAS) or agent-based models (ABMs) (Amblard and Phan 2006; Banos et al. 2015) are based on artificial intelligence (AI) and artificial life. AI simulates intelligence using machines and software (Minsky 1986). Artificial life (Heudin 1997) is based on biomimicry, that is, the reproduction of biological phenomena with neural networks, genetic algorithms, cellular automatons represented by regular grids and used to define urban space simulation models (Langlois and Phipps 1997). Multi-agent systems (MAS) have been widely used in logistics management in connection with retail activities (Li and Sheng 2011; He et al. 2013; Heppenstall et al. 2013). An application of multi-agent systems has made it possible to develop a system called the Multi-agent System for Traders (MAST) to facilitate the consumer purchasing process and in particular the payment process (Rosaci and Sarne 2014).