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The commercial location of stores, bank branches or other points of contact with customers was the first application of geomarketing with direct marketing. Geomarketing software is also used to measure the performance of points of sale within their trading area, to trace these trading areas in the form of isochrons, to study the socio-demographic characteristics, movements and behaviors of consumers, to monitor a delivery fleet or sales representatives’ tours, etc. They can also be used to set up points of sale within a network of retail or service points of sale, optimize these locations and evaluate their territorial coverage, etc. All these applications, whether they concern consumer spatial behavior, the marketing mix of companies or the georetailing of retail companies, not to mention mobile spatial marketing, will be covered in this book.