Читать книгу Location-Based Marketing - Gérard Cliquet - Страница 28

Certainly, without technical pretension, this book, which is more oriented towards decision making and strategy, must quickly review geomarketing techniques and the software available. Geomarketing techniques are based on GIS (Geographic Information Systems), in other words, the combination of geography and computer science to develop computer mapping. These digital geographic techniques are used by organizations in a wide variety of sectors. What was available through complex and often expensive software is now available on the Internet in the form of increasingly sophisticated websites as well as free and sometimes open-source software.