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Tourism is obviously a very suitable receptacle for the application of spatial marketing. However, only organizational issues such as those of companies seeking to promote their tourism services and local authorities wishing to attract tourists, and not tourism as a general activity, will be addressed. Many cities now want to interest potential customers by offering them websites (Parker 2007) and even map-based apps designed to admire the beauty of the sites offered, thus developing mobile or m-tourism (Bourliataux-Lajoinie and Rivière 2013).

Geomarketing has also been used to explain the strategies implemented by French basketball clubs (Durand et al. 2005). Many other applications could be mentioned and we are probably only at the beginning of a new era in which space, thanks to technological aids, will no longer be a constraint either for humans or for organizations. For their part, geomarketing techniques could be of great help in better understanding the phenomena studied and in presenting the results well in order to facilitate their reading with the help of maps, which would give additional credibility. Some have understood the interest and do not hesitate to use maps to strengthen their demonstration, as was the case with the expansion of large networked companies (Laulajainen 1987).