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Public marketing, or rather the marketing of public services, is developing more as a growing number of these services have become fee based. It is therefore now necessary to attract customers in order to make these services profitable or at least to reduce their costs. It has been possible to apply geomarketing as a territorial information system for Italian public administrations (e.g. Amaduzzi 2011). A methodology using spatial models has been developed to optimize the maternity network in France (Baray and Cliquet, 2013). The development of territorial marketing is inspired by a spatial marketing approach without always relying on geomarketing in the traditional sense of the term, namely with the use of software, but increasingly on smartphones applications (apps) (Barabel et al. 2010). In the health sector, the cost/proximity dilemma leads to an attempt to optimize the location of health services. Two applications have been published in the United States to make these services more geographically efficient. One of them proposes to redefine the regions of this country in order to improve the efficiency of liver transplantation (Kong et al. 2010): the size of the country, the rapid deterioration of transplants and the crucial lack of donors require such a redefinition.